TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

hard selling [1 record]

Record 1 2020-11-18

English

Subject field(s)
  • Merchandising Techniques
  • Sales (Marketing)

French

Domaine(s)
  • Techniques marchandes
  • Vente
DEF

Technique de vente par laquelle le vendeur tente de convaincre avec beaucoup d'insistance le client d'acheter le produit ou le service préenté, en mettant notamment en évidence son prix avantageux.

OBS

Terme publié au Journal officiel de la Commission générale de terminologie et de néologie (France) du 12 mai 2000.

Spanish

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A product of the Translation Bureau

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